Thursday, July 24, 2008

Facebook Set To Flex It's Muscle

The founder and CEO of social networking site Facebook, Mark Zuckerberg, announced on Thursday that the social network intends to extend its reach further into the world wide web.

The new initiative, Facebook Connect, will enable application developers to connect with Facebook from external sites, instead of simply via the Facebook Plaform as is currently the case.

"Facebook Connect is our version of Facebook for the rest of the web" commented Zuckerberg during his keynote address to the second annual Facebook conference in San Francisco.

If Facebook Connect is met with anywhere near the same reception as the Facebook Apps Platform launch in May 2007, then Facebook could be set to become more than simply the worlds largest social network. In much the same way as Microsoft revolutionised offline software development through the 90's, Facebook could be set to do the same to online applications.

The stated mission of Facebook is to make the world a more "transparent" place to live. By opening up the ability to connect third-party apps via the Facebook user database, Zuckerberg and co. could be about to take a large step towards their transparency mission.

Remember - smiles, laughter and only good things :-)

1 comment:

Anonymous said...

Dear One Green Cow,

I read your blogs with interest and
you seem like you are on the ball when it comes to these supposed "new" marketing functions and the implementation of such applications. As such, I am extremely impressed with your vision and motivation as a seemingly young, inexperienced, university student.

I have just started my own company very recently just outside California. Whilst it is in its infancy, things are slowly but surely going to plan. My organization is essentially involved in the devising, selling and controlling of new advertising mediums in the mobile industry. We are looking for enthusiastic, savvy, intelligent and hard-working people to build and expand our organization into the Asia-pacific region. We at Mobeglobe Inc. believe there are two key success factors that will ultimately influence and attribute to the future success of our products and services in the global mobile industry.

Our first success factor is to reach audiences across the world, through positioning and leveraging our unique brand to gain a competitive advantage that will hold us in good stead and ensure future prosperity.

Our second success factor impinges on the ability for our employees to add value and create a brand identity that is synonymous with added value and consumer pscyhodynamic perceptual contextualisation in all mobile applications.

I would love to tell you more and I look forward to your reply

Smiles, laughter and all that jazz.

Warmest Regards,
Tobias Eric Harrington

email: teh@mobeglobe.com
ph: +(44) 55069 8074